Do you know what, according to the philosopher Blaise Pascal, is the secret of persuasion? It is to know your interlocutor and adapt to its character! Here is one of the basic tips that you will find in the little manual the art of persuading, fast and fun to read (and cheap, in the collection Librio has 3 euros).
The principle of this small work is to gather texts of various French authors on the theme of the art of persuading. The great historical names are alongside those of many more contemporary personalities such as Pascal, Aristotle, Montaigne, Buffon, and… Frederic Beigbeder! etc. However, the edition contains some difficult texts, notably that of Montaigne on the art of conferring, which is not at all modernized and poorly annotated… It must be read with the very fluctuating spelling of the sixteenth century, which can prove to be quite technical. But it is also what makes the richness of this book! The texts chosen are very interesting, the whole is coherent, and this selection offers a beautiful panorama of the concepts of persuasion techniques throughout history.
Thanks to the masters of Rhetoric, you will discover the keys to an effective speech. With Montaigne, learn the art of bouncing back on the contradiction! At Buffon, see How to touch the heart! Each author reveals his personal techniques and his secret method to take the adhesion of any type of interlocutor. Induction, deduction, synthesis, analysis, example, syllogism: The springs of the art of persuading have not taken a wrinkle. From rhetoric to publicity, discover the techniques to be right for sure! Order immediately the book: The Art of persuading, from Aristotle to Beigbeder!
Good plan: We also find in editions Librio (at the price of only 3 euros) The book of Schopenhauer the art of always being right and an anthology The Great speeches of history: from Moses to George W. Bush